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5 Questions To Ask Yourself Before Starting a Branding Project For Your Business

Writer's picture: Michelle HodsonMichelle Hodson

A woman standing by her work desk with  branding moodboard, and colour swatches for soft pink and mint green colour palette. There is a Sony camera on the desk, a computer keyboard, a monitor, with a pinboard, houseplant, books, and Good Vibes Only sign in the background.

1. Who Are You, and What Do You Stand For?

Write down your mission, 3 - 5 core values, and reflect on your purpose. For extra depth; consider why you want this to be your mission and purpose. Defining your identity helps shape your brand so that it authentically represents your business.


2. Who is Your Ideal Customer?

Identify your target audience by starting with what their demographics would be - age range, family size, income level, geographic location etc. Look into what they care about and what problems they face.  Knowing who you want to serve ensures that your branding speaks directly to them.


3. What Makes You Different From Your Competitors?

Note your unique selling points (USPs) that give you advantages over your competitors. These may be one or two things, like offering a product that others don’t, a personalised experience, operating only under a certain ethos, accessibility to a specific tool etc. To be different is to stand out.


4. What Are Your Long-Term Goals?

Describe where you want your business to be in 1, 3, 5, and 10 years. Goal setting tip; Remember, years 1 -3 are actually more like short-term goals as it’s so easy to overestimate how much you can get done in a year compared to what you will have achieved by the end of year 5 for your business. Having this clear vision will allow your branding to grow with your business by pinpointing the best timing for any updates.


5. How Do You Want People to Feel When They Interact With Your Brand?

Emotions drive customer loyalty, action and buying decisions. Do you want people to feel you are approachable, fun, luxurious, and/or technical? Focus on the emotional connection you want to create with your audience to build that relationship.


Photo by Uby Yanes on Unsplash

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